SlashCAC
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Cut CAC by 60%

Reach serious buyers in your exact niche. Get up to 50,000 buyer-intent contacts, plus an exclusion list of no-shows, funnel hackers and poor-fit prospects.

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50,000Buyer-intent contacts, up to

Stop paying for the wrong people.

The average person who clicks your ad isn’t automatically ready to buy. Some won’t show up. Some are studying your funnel. Others are just window shopping. Here’s an example of how that audience can break down.

A click isn’t a buyerExample audience split: about 25 percent no-shows, 25 percent funnel hackers, 25 percent window shoppers and 25 percent ready-to-buy, high-intent, serious buyers. Actual campaign shares vary.25% 25% 25% 25%A clickisn’t a buyer.
  • ~25%

    No-shows

    They book, but don’t turn up.

  • ~25%

    Funnel hackers

    They’re studying your funnel, not buying.

  • ~25%

    Window shoppers

    They’re interested. They’re just not ready.

  • ~25%

    Ready to buy

    High-intent, serious buyers.

Clean the audience.Then buy cheaper clicks.

Purchase-optimized campaigns pay the platform to hunt for buyers inside a broad, noisy audience — and you pay a premium for that search. When the audience is already pre-qualified, the hunting is done. Switch to click-based bidding, stop paying for the algorithm's guesswork, and every click lands on a likely buyer.

60–80% lower CAC — the target when the audience is clean and bidding moves to clicks. Target range. Results vary by account, offer and market.
The old wayPurchase-based
  • Broad, noisy audience
  • The platform searches for buyers
  • You pay a premium for that search
  • Bad-fit people still get served
The SlashCAC wayClick-based
  • Pull high-intent buyer data
  • Cross in hyper-specific buyers
  • Remove the bad people before you bid
  • Buy cheap clicks on likely buyers

Start with the audience.Then stop the waste.

A focused acquisition strategy to attract higher-intent buyers and eliminate wasted spend — from targeting to creative to what happens after the click.

Find higher-intent buyers.

Build focused audiences around buying signals and customer fit.

In-market keywords
Product category interest
Competitor visitors
Lookalike customers
Qualified audienceHigher intent · Higher conversion

Filter the wrong fit.

Identify funnel hackers, poor-fit leads and repeat no-shows. Use qualification and exclusions to reduce waste.

Bot & fraudulent traffic
Low-fit demographics
Repeat no-shows
Competitor research
Qualify Exclude Follow up

Five levers. One goal.

Most teams focus on the first three. We focus on buyer intent and exclusions.

01Optimize the landing pageConvert more of the traffic you already have. 02Sharpen the offerAlign positioning, value and market strategy. 03Improve the creativeTest more angles. Build better-converting content. 04Reach higher-intent peoplePull high-intent buyer data and cross in hyper-specific buyers. 05Filter wasted demandRemove the bad people before they touch your budget.

Better audiences in.Wasted spend out.

Broad audiences High-intent buyer data + Hyper-specific buyers − The bad people Then buy cheap clicks on what's left
  1. 01Pull high-intent buyer dataWe start from data on people actively in-market for what you sell — not a broad interest audience.
  2. 02Cross in hyper-specific buyersWe layer in buyers who match your exact customer — by fit, need and timing — to sharpen the pool.
  3. 03Remove the bad people — then bid on clicksBots, poor fits, no-shows and funnel hackers come out. With a clean audience, click-based bidding replaces costly purchase optimization.

Where is your CAC leaking?

We'll show you how much of your spend goes to the wrong people — and what a clean, click-based audience could do to your CAC.

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